This is a firm, Italian-style cheese soaked in red wine. This is an homage to a very classic, traditional style of cheese made in Italy called drunken cheese, that means drunken cheese. And the cheese essentially bathes in the wine and also sometimes they'll even pierce holes in the cheese and the wine flavors will permeate into the center of the cheese. This has been rubbed and soaked with a wine mixture. No holes have been pierced. The flavor is only on the rind. It's like a creamy, buttery Parmesan, but as you move closer to the outside of the cheese, really discernible notes from the red wine. It's fruity, but it's not sweet. So Trader Joe's doesn't make any cheese. They go out and they find the best selling sort of fundamental foundational flavors and styles and then they find cheese makers who will make those cheeses under their own brand.