Analyze – The first phase of content development is Analysis. Analysis refers to the about one's audience, the tasks to be completed, how the learners will view the content, and the . The instructional designer then classifies the information to make the content more applicable and successful.

Design – The second phase is the Design phase. In this phase, instructional designers begin to create their project. Information gathered from the analysis phase, in conjunction with the theories and models of instructional design, is meant to explain how the learning will be acquired. For example, the design phase begins with writing a . Tasks are then identified and broken down to be more manageable for the designer. The final step determines the kind of activities required for the audience in order to meet the in the Analyze phase.

Develop – The third phase, Development, involves the that will be implemented. It is in this stage that the of the design phase are assembled.

Implement – After the content is developed, it is then . This stage allows the instructional designer to test all materials to determine if they are for the intended audience.

Evaluate – The final phase, Evaluate, ensures the materials achieved the desired goals. The evaluation phase consists of two parts: assessment. The ADDIE model is an iterative process of instructional design, which means that at each stage the designer can and revise them if necessary. This process incorporates formative assessment, while the summative assessments contain tests or evaluations created for the content being implemented. This final phase is vital for the instructional design team because it provides data used to alter and enhance the design.