FIrst reason
The first reason is that his is exceptionally good. In the philosophical tradition of strong , it begins with a set of competing , proceeds logically to experimental methods capable of discriminating between his hypotheses and concludes with a set of intellectually honest inferences.

Second reason.
Second, his research is exceptionally . Rich makes the point that no matter what the proximate educational technology, from chalkboards to discussion boards, learning on one ultimate educational technology, the human mind. And there are basic to our meaty computers, some of which you will hear about today. These inalienable truths of our , when translated to education with incision and integrity as Rich does, offer a , approach to many practices of higher education

Third reason.
Finally, his research is not only exceptionally good and is not only exceptionally relevant, it is both of these things at the same time. This is as uncommon as it is uncommonly . In the words of Willam James, "We gain confidence in respect to any method which we are using as soon as we believe that it has as well as practice at its back. Most of all, it fructifies our independence and it reeanimates our interest to see our subject at two different angles to get a stereoscopic view. So, with you, this stereoscopic audience of practitioners and academics, I hope you can explore some of that synergy today.